MoooFarm is an award winning agritech start-up offering end to end last mile connectivity solution. MoooFarm app calculates farmer’s cost and revenue, maps the breeding life cycle of cattle, sends need based alerts, manages accounts and offers smart learning solutions. The app is developed to solve dairy industry’s key challenges of herd productivity, lack of awareness/access and milk traceability. It leverages data analytics and harnesses the power of big data to create an immediate impact on the productivity and income of small holder dairy farmers. Timeline for each cattle is maintained allowing farmers to take informed decisions using data analytics such as health card, breeding graph, growth chart, and performance chart. The application is also transforming the way information reaches the farmer through on demand high end e-learning video content on critical topics affecting their livelihood. The farmers can stream videos on topics such as calf rearing, health and diseases, silage making, balanced ration, breed improvement, clean milk production and have 24*7 access to scientific dairy best practices at their fingertips.